SHANE BLACK: MARVEL Vetoed Female IRON MAN 3 Villain Because 'Toy Won't Sell As Well’

How much do toy sales effect Marvel Studios' films? A lot, according to Shane Black.

via The Nerd Machine

http://www.newsarama.com/29308-shane-black-marvel-vetoed-female-iron-man-3-villain-because-toy-won-t-sell-as-well.html